Why SIZE MATTERS (when it comes to creating + launching an online course)
SIZE MATTERS. When creating + launching an online course, the SIZE directly impacts the STRATEGY.
Ok. So… what’s a course creator supposed to do with that info?
Enter: Today’s edition of Course Talk!
Inside, I uncover how to decide if you have a micro, mini, or mega course, what that means, and why that even matters in the first place. (Hint: It’s kind of a big deal. 😉)
You don’t sell a house like a handbag, right? In the same way, you don’t sell a mega course like you would a micro or mini course and vice versa. The size, scope, and support directly impact the strategy you use to launch that course, so first determining what type of course you’re creating is crucial. Keep reading…
The size of your online course, I mean. 😉
Now, that’s not saying that bigger courses are better than smaller courses or vice versa. Not at all. But the size and scope of your course is related to they way you market that course.
Basically, the strategy is dictated by the size of the course you’ve created.
So, if you’re wanting to have a profitable online course, you need to first figure out how big that course is going to be. Once you figure that out, you can figure out a way to best promote it. Inside my programs, The Course Course and Launchpad, I teach my students to sort their courses into one of three types: micro, mini, or mega.
As you’d imagine, the way that you market a micro course differs from the way you market a mini course or a mega course. See? I told you size matters.
(And if you want to see this blog post in video form, here is the link to the video!)
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But here’s why this distinction is so important:
Like I said before, you don’t sell a house like a handbag. Right?
If I’m trying to sell you a handbag that’s a pretty short conversation (if any conversation is needed at all).
At the most, a salesperson might point out some of the features of the handbag. They might encourage you to touch the material, or they might show you the pretty lining on the inside of the bag.
So, for the most part, you’re not going to need a lot from a salesperson to encourage you to buy a handbag. Either you like it and you buy it — or you don’t.
But when someone is selling a house, there’s a lot more that’s involved. Size matters when it comes to investment. It’s a bigger investment, not just financially, but also logistically and emotionally. You don’t buy a house the way you buy a handbag.
It takes more time. It takes more energy. It takes more consideration.
So, you don’t sell a house like a handbag either. And in much the same way, you don’t sell a mega course like you do a micro course or a mini course.
In fact, all three course types need a different marketing strategy. If you were trying to market a micro course like a mega course, you’d probably be wasting your time and doing a lot of things you didn’t need to do.
On the flipside, if you were trying to sell a mega course in the same way that you would sell a micro course, you probably wouldn’t do enough. Your marketing efforts might fall short, and your sales conversion rate would probably be lower as a result.
Size Matters: How To Determine the Size of your Online Course
So, how do you figure out if you have a micro, mini, or mega course?
I like to identify courses by their size, scope, support, and price.
First, we have a micro course.
That’s going to be just a couple of hours of content. Usually less than $100, and in a micro course, you’re just imparting a simple strategy. You’re not giving someone the sun and moon and stars. You’re simply teaching them how to do just one simple thing.
Next, we have a mini course.
Now, with a mini course, that’s going to be a little bit bigger, not just in size but also in investment.
This is a general guideline, but I think of mini courses being somewhere between $100 and $500. It’s going to be more than just a couple of hours of content. Maybe even three or four modules of content.
And as far as the scope of a mini course, it’s going to be a few strategies. The mini course will not be a huge, earth-shattering transformation, but it definitely helps someone accomplish something or learn a specific skill.
And both micro courses and mini courses can be like the appetizer to the entree — the entree that is the mega course.
Speaking of, let’s talk about mega courses.
These are bigger Investments, they take up more time, and they have a bigger transformation.
We’re talking $500 or more. Four or more modules of content. And typically with a mega course, the student will be creating something that wasn’t there before. Or they’re going to see a dramatic difference from what life or some aspect of your life is like before the course versus after the course.
Size Matters: Examples of Micro, Mini, and Mega Courses
So, let’s get into some examples. We’ll do some of my own personal examples first, then I’ll share more to give you a better idea of what this looks like, regardless of your industry or niche.
One of my micro courses was OBS Success. It was about $30, bout 2 hours of content, and it taught people how to use OBS to for a multimedia livestream. It is a powerful marketing tool for business owners. So it’s about one specific thing. Easy peasy. That’s a micro course for you.
Now with one of my mini courses, Email Marketing Magic. This course was priced at $250, it’s about four modules of content, and the transformation that happens is that by the end of the course. After you finish going through the content, you will have an email marketing strategy.
The course is not meant to be anything and everything you could possibly know about email marketing. Not at all. But it does give you what you need to start building your list and engaging that email list so you can ultimately grow your business.
Now for a mega course. The Course Course — which is my course on course creation and launching. The price tag is higher than my other courses, but the transformation is also much bigger. You actually create something inside The Course Course.
By the end of it you have created an online course, you’ve added an asset to your business. And you’ve also learned how to launch that course and sell it and share it with those who need it the most. So a lot of things happen in this course. If it was just about creating the course, it could probably just be a mini course. Or if it was just a series of different launching strategies, that could be its own mini course, too.
But instead, I put everything into one big mega course, and because it’s got so much value, the size and price of the course reflect that as well.
So for you, if you’re trying to figure out how to market your course, you need to start with the size and the scope of the course.
Is there a life-changing transformation? Or are you just sharing a couple of simple strategies?
Are you helping someone create something that didn’t exist before? Or are you simply giving them a simple system to do something that they were already doing, but in an easier way?
Does your course require that you create a lot of content to teach whatever you’re trying to teach? Or is it going to be shorter and therefore, faster to consume for the student?
Size Matters: The Difference Between Micro, Mini, and Mega Courses
Let’s throw in a few more examples just to make this really clear. Because I know, if you’re reading this, you might not be in the B2B world.
For example: Say you want to create a course on essential oils.
A micro course might be just teaching people how to create a few simple oil blends that will alter their moods, helping them to get energized or relax or de-stress.
Your mini course might be teaching people the basics of essential oils. It teaches them how to use, how to choose, and how to slowly incorporate essential oils into your life.
But a mega course might be a complete system for incorporating essential oils into your home so that you can remove toxins and live a healthier lifestyle. The mega course might have some of what the micro and mini courses teach, but it would go beyond that. It would be a complete transformation. And as a result, it would be more content and it would be a bigger financial investment.
Size Matters: How to Differentiate between Micro, Mini, & Mega?
With the micro or mini course, the content probably stands on its own. But maybe for a mega course you might want to offer support like a Facebook group, coaching calls, something like that.
Or, here is a non-essential oils example: Maybe you’re a dog trainer and you want to scale your business by creating online courses. Great! Perhaps a micro course is something simple like teaching people how to housebreak a puppy or a newly adopted dog.
And maybe a mini-course would be focusing on how to walk your dog so that the dog doesn’t pull. Maybe you’d even get into crate training or something like that. It wouldn’t be everything that could possibly know about how to train their dog, but it would address a few aspects of the human-dog relationship.
But possibly the mega course does address everything. The mega course could be like what you cover with your clients, but in digital form. So addressing everything from basic obedience all the way to behavior modification.
This mega course is bigger in size and scope. So it requires more content and possibly more support from you. And a bigger investment from the student.
And because a bigger course requires a bigger investment, that means there would be bigger conversation between you and the potential student. But because this is an online course, and you’re not going to go meet your would-be students on a physical sales floor, we need to simulate that sales conversation through our marketing efforts. This would be your promotional materials, your ads, your sales page, your emails, and so on.
Remember: Size Matters. You don’t sell a house like a handbag. And you don’t sell a mega course like a mini course. Or a micro course.
And once you figure out which of the three types your course is, then you can create a strategy to market that course that honors that course.
And that way, you don’t waste time through unnecessary marketing for a course that’s a smaller investment that is an easier yes for your would-be students.
You also don’t fall short in your efforts for a bigger course that is a bigger ask.
Size Matters: Start Small, Scale Later
So, my recommendation for you: Start small, scale later. If you already have that mega course idea, and you have all the time and energy in the world, go for it. Absolutely.
But if you are new to online courses, or if your audience is small, or if maybe you’re even new to the things that you want to teach, start smaller. Start with a micro or mini course. There is no right or wrong, but they’re certainly a best practice here. And I highly recommend getting your feet wet with a smaller course rather than a bigger course.
That mega course can be the next thing you do. You can still have that mega course. I promise! It’s coming. In fact, starting off with a smaller course can be great to give your audience just a little taste of what’s possible. Then you can give them the full solution, or take things to the next level by sending them in the direction of a mega course.
You can design this whole customer journey.
And it can start with a micro or mini course.
But regardless of which of the three course types your course falls into, make sure that you’ve got a marketing strategy that can actually sell that course. And that marketing strategy? That’s directly related to the size and scope of your course.
Micro, mini, or mega? Choose your adventure!
When it comes to marketing strategy, you can DIY it, or you can get some help. If you don’t want to waste time and try to figure it out yourself, I have good news for you:
I have a proven system that can market any type of course. Not just micro, mini, or mega, but any course on any subject matter.
And if you want to get your hands on that (digitally), then be sure to check out my free class, “The Six-step System to a Profitable Online Course.” Inside a walk through all six steps and give you what you need to get your course out there, regardless of what type of course you are creating.
To save your seat and go watch that class today, head over to freecourseclass.com.
Now, your turn:
If you already have a course or you’re in the process of creating a course, let me know in the comments below. Do you have a micro, mini, or mega course?
And now that you know the answer to that question, how does that affect the way that you’re going to market your course? Share in the comments below!
HI, I’M COURTNEY!
I’m here to help you build, grow, and scale your business.
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