SERIAL CONTENT: WHY YOU NEED A CONTENT SERIES FOR YOUR BUSINESS

SERIAL CONTENT: WHY YOU NEED A CONTENT SERIES FOR YOUR BUSINESS

Serial content is the secret sauce to content creation. The most successful brands and businesses in the world have a few things in common.  I could list those things out for days, but I’m going to cut to the chase: One of those things — the one we’re going to talk...
OVERCOME BURNOUT: WHY YOU NEED TO TAKE TIME OFF

OVERCOME BURNOUT: WHY YOU NEED TO TAKE TIME OFF

Struggling with burnout? Stuck in a rut. This post is for you. Let’s overcome burnout. I want to talk about something that I feel most business owners — especially newer business owners — are missing, and that is time OFF. That’s right: I actually don’t think...
PLAGIARISM & INFRINGEMENT: WHAT TO DO WHEN SOMEONE STEALS YOUR WORK

PLAGIARISM & INFRINGEMENT: WHAT TO DO WHEN SOMEONE STEALS YOUR WORK

Plagiarism. 😡 Copyright infringement. 😠 Intellectual property theft. 😭 As business owners, none of these words fill us with joy, but the reality is that as your business grows, so does your visibility. The more visible you are, the more copycats will come find you and...
HOW TO HANDLE NEGATIVE FEEDBACK

HOW TO HANDLE NEGATIVE FEEDBACK

Negative feedback. Ugggghhhhh. One of those wish-it-wasn’t-true-but-it-totally-is kinds of truths: The more visibility you get as a business — both online and in the real world — the more feedback* you get from others.  *“Feedback” is a euphemism for rude...
BUSINESS ISN’T FIELD OF DREAMS: WHY YOU NEED VISIBILITY

BUSINESS ISN’T FIELD OF DREAMS: WHY YOU NEED VISIBILITY

Visibility. Publicity. Why are these important? Real talk: Business isn’t Field of Dreams. You may build it, but they may not necessarily come. So what do you do about it? That’s exactly what today’s post (and video) is all about.  If I had a dollar for every...