Today, I want to present a seemingly counterintuitive approach to launching a course: Selling before creating.  Yep, you heard that right: I firmly believe that the best way to launch a course is to sell the course first, THEN create it. Mystified? Confused? (But also...

I see a phrase pop up a lot among business owners, especially when they’re not having a good month or a good quarter: "My business is failing." I know this phrase only comes out of your mouth if you've got a seat on the Strugglebus, so I'm not without empathy. I get...

Isn't it too much of a saturated market? What do I do if someone else out there already has a course just like mine? Why go through all the trouble of creating an online course if there's already one out there on my topic?  This is something I hear almost daily among...

Struggling to get started because you have TOO many ideas for online courses? Too many directions you could go? Too many paths you could take? While we can most assuredly file this under #FirstWorldProblems, we also know it can be a sticking point for a lot of people...

Business regret is a heavy topic. Usually, I like to keep things pretty light around here, but today, we're going to talk about something a little more serious: My biggest business regret.  {cue dramatic music} And as it turns out, my biggest business regret -- which...

By 2025, online courses will be a $325 billion industry.  That's billion. Not million.  And with this growing industry, we're starting to see more and more businesses scale in the direction of online courses.  It's no longer just colleges and universities and business...

Today we're talking about 3 silly productivity hacks that keep me seriously focused! If you need an extra dose of productivity, then this post (and the three silly productivity hacks I’m sharing with you) will give you the boost you need to get more done — with less...

SIZE MATTERS. When creating + launching an online course, the SIZE directly impacts the STRATEGY. Ok. So… what’s a course creator supposed to do with that info? Enter: Today’s edition of Course Talk! Inside, I uncover how to decide if you have a micro, mini, or mega...

Serial content is the secret sauce to content creation. The most successful brands and businesses in the world have a few things in common.  I could list those things out for days, but I’m going to cut to the chase: One of those things — the one we’re going to talk...

Creating an online course is a BIG undertaking. The journey to profitable course creation can be a bumpy one with lots of twists and turns along the way. And before you can start going the right direction, you have to first STOP going the wrong direction. Right?  My...