If you see the phrase "lead magnet" and think “Lead magnet… wait, lead isn’t a magnetic metal…” then this video is for you. 😉 Or if you think “Lead magnet… yeah, I hear I should have one of those for my business”... but you’re not solid on what it is exactly… then...

When building and launching an online course -- just like building a business -- you have to wear lots of hats and do #allthethings. But one thing’s clear to me after launching over a dozen online courses and growing a multimillion dollar company -- (you like how I...

Ever wonder what super successful course creators know... that maybe you don't know? (You know, like those course creators that make six, seven, or even eight figures almost exclusively selling online courses?) And they're not limited to B2B courses either. There are...

What if your desire to DIY your course is actually costing you more money than it’s saving you? Ok, I phrased it as an innocent question, but now I’m going to make it a plain statement here (because I suspect it’s true): Your desire to DIY your course is costing you...

Coaching programs: who are they right for? If you've been in business for a bit (especially as a course creator or coach), you have probably felt the pull towards a coaching program or a mastermind (if you aren't already a part of one). These smaller, curated programs...

Heyyyy online course creators, let’s talk about a truly delightful idea that can directly result from launching online courses: NETFLIX TUESDAYS. So just to clarify, I don't only watch Netflix on Tuesdays...and I do more on Tuesday than just watch Netflix... but...

Still putting 'creating a course' on the back burner of your business? Let’s call this one Reason #278 Why You just Need to Create Your Course Already:  Becoming THE GO-TO. An interesting thing happens when creating a course:  Before, you may have been hidden away...

Internet. Trolls. You know what’s better than an internet troll saying rude shit on your social media posts and blog comments? Like, almost everything. Bottom line: Internet trolls suuuuuck. And in business, the more visibility you get, often the more negativity you...

Today, I want to present a seemingly counterintuitive approach to launching a course: Selling before creating.  Yep, you heard that right: I firmly believe that the best way to launch a course is to sell the course first, THEN create it. Mystified? Confused? (But also...

I see a phrase pop up a lot among business owners, especially when they’re not having a good month or a good quarter: "My business is failing." I know this phrase only comes out of your mouth if you've got a seat on the Strugglebus, so I'm not without empathy. I get...