Behind-the-Scenes of a 6-figure Launch

Growing up in the theatre, I would often get to participate in a postmortem after the close of a production. Slightly morbid name, but it’s what it sounds like: a chance to analyze, dissect, and reflect back on what worked, what didn’t work, what...
3 Surefire Ways to Waste Money on Facebook Ads

3 Surefire Ways to Waste Money on Facebook Ads

Facebook ads can be a blessing… Or a curse.   When they’re good, they are gooooood. And when they’re bad, they are frustrating, expensive, and disappointing. But fortunately, Facebook ads are not a gamble (contrary to what a lot of people say). They...
This was never meant to be a business

This was never meant to be a business

This was never meant to be a business. It was just going to be a blog. I toyed with the idea in December 2015. When a sudden family tragedy happened in January 2016, that took my focus away for a few months.  When I got back to it in May 2016, I still had this cute...

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